How branding benefits your business?
Branding is a big word today, especially for small businesses.
Branding is telling a unique story of your brand, products, your values and yourself. The clients don’t just buy a product or a service, they desire to become a part of your world.
To create a personal brand, you need to create the narrative that people see. You have three seconds to get people’s attention once they land on your website. Photographs can be a very powerful medium here – I’m sure you’ve heard one photo is worth thousand words.
How branding photography helps your brand?
Branding photography is a collection of intentional images that express what your business is about and who you are. They should be unique to you and customised – you are in control how people see your brand and the quality you stand for.
I believe that branding photography is about crafting the narrative, not just putting images in to fill a space. They could be images of you, in your lifestyle, at your work or behind the scene, your products, photos with models, or more creative images that represent you brand deep values and stories.
With my branding clients, we go deeply into a strategy of making sure we create the types of images that will entice your audience.
Visual storytelling is my speciality. My sessions are usually set in a context and include natural, authentic storylines and emotions, all based on careful research and client collaboration.
Where can we use the branding images?
You can use your custom branding photographs on all your online platform. Professional photography will make your website look more authentic and create more consistency and get attention on your social media.
You can also use the high resolution photos for printed materials such as brochures, flyers, posters as well as press release. Rather than using images from libraries that everyone else uses, make your own, consistent library designed specifically for your brand.
Branding photography offer
I offer creative branding photo sessions, specialising from fashion, and product photography to brand image and editorials, working with brands with good ethics.
My service includes branding style consultation and advice, the full production planning, mood boards, arranging models, locations and props, photography and postproduction. I can also advise where to use your images and plan your social media strategy.
Aside of the branding photography, I offer an advice on your brand visual: from the general aesthetics and colour palette to arranging other services that would help your brands visual (for example graphic or web design or videos).
To my loyal clients I offer discounted subscriptions for regular branding photo shoot. I work with local and remote clients (there’s no need for you to come to the photo shoot and we can do online consultations).
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